I found the free version ofBuffer to be all that was necessary. Still, if my businesswere more social media focused, I would recommendthe $15/month upgrade justfor the Instagram features.
To ensure that we cover
Manage Your Time
all our bases, don’t forget
the basic social media and
professional accounts for a
small business: Facebook
and LinkedIn. Most small
businesses will also want
an Instagram account and
a Twitter handle in order
to maximize their online
presence. It seems over-
whelming to use all of those,
but don’t worry: Canva and
Buffer will be the best help
you could ask for in that regard. They’ve made it very easy to
manage any online presence.
I have a terrible problemwith time management. Ithink a lot of us do. That’sOK, though, because there’sa lot of options out there tohelp. My personal favoriteis Fantastical (free, $4.99/month for premium). I’vewritten about it before whenit was completely free, butFantastical recently updatedto a subscription-basedmodel, which is disappointing. However, the freeversion is still fantastic(al),and it’s still my number onepick over the Apple Calendarapp.
You can manage your cal-
Manage Your Self
endars (my record is eleven
different calendars) all in one
app, quickly add events, delete events, be reminded of birth-
days, and so much more. To add an event, click the plus sign
and fill out the details. It couldn’t be simpler.
I also have a terrible problem with remembering stuff. That’swhy I turn to Simplenote (free, $1.99/month for premium).
This is one of the best note apps I’ve ever used. It also acts
Calm from Chaos
as a reminder app and to-do list manager, consolidating three
separate iOS apps into one lightweight, fast application. I love
how streamlined it is, too. It comes with tag management,
Another thing you need when operating a small business is
a healthy mind. Running a business can be mentally, emotion-
ally, and physically draining. When I started, even as a small
business, the chaos it brought was terrible for my well-being.
Enter Headspace (free, $12.99/month for premium). A legit
ex-Buddhist Monk founded this company (go hear his story
on How I Built This with Guy Raz). The Basics course is free
for anyone to use, but all their other stuff is locked behind the
subscription. It’s all extremely high quality, and I’ve found it
to be critical to helping me fall asleep and develop a sense of
Someone once told me that starting a small business isa bit like raising a toddler who never matures and is alwaysrunning around naked hyped on sugar. I think that’s relativelyappropriate and accurate. It’s critical that you be able to dealwith the chaos that a small business can bring, and theseapps will help you on that path. �
Kenneth Boshell is a freelance writer who lives in Florida. His finely honed skills includefinding great taco eateries, petting random cats, and hunting for the most deliciouschocolate bar in the world. He has a ridiculously large pile of books to read, which he’dget to if he could just put down the Black Company and Harry Potter for a moment.