I’m a freelance illustrator who specializes in cute things with whiskers. I’ve been illustrat-
“I started out with zero financial investment and have grown my
ing for the past five years, but just recently made it a full-time job. Social media is an inte-
gral part of my business, allowing me to share my work, connect with new and existing
clients, and market products. Sites such as Instagram allow my clients to easily view my
work, my daily workflow, and even shots of my studio. This daily interaction with the public
helps customers build a personal connection to my business and, as a result, become more interested and invested
in supporting what I do.
business into a full-time job, thanks in large part to Instagram.”
Instagram is my favorite platform. While Facebook users tend to find my page through shares and word of mouth,
Instagram users tend to also search for hashtags they’re interested in. As a result, I have more followers on Instagram
than I do on Facebook and therefore more sales. Because social media is direct, I don’t need a brick-and-mortar store,
pricey adverts, or other costly overheads to maintain steady sales. I started out with zero financial investment and have
grown my business into a full-time job, thanks in large part to Instagram.