UNUM: I use this app to maintain a constant stream of
cohesive content with an aspirational aesthetic on my
Lightroom: I use this photo editing app to keep my images in the same color schemes while still looking realistic.
Instagram: This is the social platform I post the most
content to by far, including up to three or four posts and
stories per day.
You Tube: After filming travel vlogs or fashion and beauty
videos, I edit and upload them to YouTube to give my viewers greater insight into what actually happens in a fashion
Facebook: This is a place where I share both my Instagram content and blog posts—it’s the easiest way for me
to reach my older audience.
rewardStyle: Through rewardStyle, I generate links to outfits or individual pieces that I wear so my viewers can shop
my style through their Like ToKnowIt accounts.
Octoly: This is one of my favorite influencer marketplace
apps, because it constantly sends me offers to review
products and create content. Octoly provides me with
unique opportunities to work in tandem with some of my
Google Analytics: This is yet another integral app to my
business; it allows me to check my website statistics and
understand my audience so I can create content that better serves their interests.
Location: Wellesley, Massachusetts
Bio: Malvika is the founder and digital content creator behind
the platform stylebymalvika.com, which has an audience of over
16,000 driven dreamers who are passionate about using fashion
as a creative outlet.